About pages are hard. You have one page to summarize who you are, what you do, and how you’re different in a clear, concise, and confident way. No big deal! Just tell us why you matter in two to five paragraphs, without bragging.
Honestly, I don’t know anyone who enjoys this process. Even if you’re comfortable writing about yourself, it’s hard to know where to start or what to leave out. You know yourself better than anyone, but that only seems to make it worse.
Over the past 10 years, I’ve been fortunate enough to help all sorts of people get their websites into shape. I’ve taught workshops on honest marketing and developing portfolios, and I co-wrote a book about writing useful, friendly content. Whenever About pages come up, these are the tips I share: